Artemis
Artemis® is our proprietary marketing decision support system - a secure warehouse for all your marketing data, plus reporting tools that help make sense of it all.
Unlike some of the less sophisticated reports advertisers may receive from ad-servers, for instance, Artemis® provides detailed reporting right down to the user level. While we never store personally-identifiable information (we take privacy very seriously), tracking at this level provides greater insight and return on investment.
Ever wondered:
... which creative is most effective at reaching - and converting - your desired audience?
... how many impressions you ideally need to generate a visit to your site?
... what are the cross-effects between your search and ad campaigns?
... how much of the traffic your ads generated is from returning customers vs. a new audience?
... what string of keywords consumers click on before eventually converting on your site?
Artemis® can answer all these questions - and more - which means less time planning and more time optimizing! It's also flexible and fully customizable for unique advertiser needs. Oh, and it was built with love by fellow marketers - people who understand data's value but don't want to talk spreadsheets at cocktail parties.